More Booked Installs vs RYNO Strategic Solutions (formerly Blue Corona) is a choice between a one-person consultancy that does three things and a full-service group that does nearly everything.
The second name is new: RYNO and Blue Corona announced a merger effective October 1, 2024, "unifying under the RYNO Strategic Solutions brand," per Blue Corona's own release (October 5, 2026).
It sits under RYNO alternatives and inside the best HVAC marketing companies comparison.
More Booked Installs vs RYNO Strategic Solutions at a glance
As of October 2026, checked on each company's own website.
| More Booked Installs | RYNO Strategic Solutions (formerly Blue Corona) | |
|---|---|---|
| Model | One-person consultancy, HVAC companies only | Full-service home-services group, owned by EverService Holdings (a Sunstone Partners portfolio company) |
| Services | CRO, local SEO, managed Meta ads | Paid media, LSAs, websites, SEO, paid social, call tracking, CSR coaching; Blue Corona's site adds call answering |
| Google Ads / LSA | Not offered | Google Ads, Microsoft Ads and LSAs managed |
| Meta ads | 8 to 12 static ads a month, landing pages included | Setup and management, including Facebook Ads Manager |
| Websites | Not offered | Website design |
| Published pricing | $2,500/mo CRO or SEO, $5,000/mo both, $3,000/mo Meta ads plus $2,500 setup | None on rynoss.com; pre-merger Blue Corona FAQ (Aug 2024): SEO $1,500 to $20,000+/mo |
| Contract terms | 6 months (CRO, SEO), 3 months (Meta ads) | Not published; terms cite an MSA and SOW |
| Cancellation | 30 days' email notice after the minimum, no fee | Not published for marketing; coaching: 30 days' notice |
| Account ownership | Your accounts from day one, everything built kept | "You own 100% of every asset we create for you"; PPC terms name RYNO your agent |
| Team | One operator, the founder | Over 300 full-time employees (self-reported) |
| HVAC focus | US HVAC companies only | HVAC-specific since 2011, per its About page; US and Canada residential contractors |
Both names are still live: bluecorona.com runs behind a "Blue Corona and RYNO Strategic Solutions have merged" banner, and RYNO's Blue Corona page says "Blue Corona and RYNO are now one team" (October 5, 2026).
One detail they disagree on: RYNO's About page says Blue Corona "was founded in 2007 by Ben Landers, alongside Bob Perini," while Blue Corona's homepage says "Since we first opened our doors in 2008."
This page takes no side between them.
What does RYNO Strategic Solutions offer HVAC companies?
RYNO's own Blue Corona page describes "a full suite of digital marketing services that includes paid media, website design, SEO, and more," and its paid media page names the platforms: "Google Ads, ChatGPT, Microsoft Ads, Instagram, Yelp, Nextdoor, and Facebook," plus CTV ads (October 5, 2026).
On paid social it says "we do the setup and management for you, including Facebook Ads Manager," and its Local Services Ads page says it handles verification and budget recommendations (October 5, 2026).
Reporting runs through RYNOtrax, which RYNO calls "Fully integrated with ServiceTitan and over 30 of the most-used marketing platforms," with a partner page citing the ServiceTitan Gold Partner program (October 5, 2026).
Call answering sits on Blue Corona's site, which still advertises "Lead Capture Live, our outsourced call answering service" with bilingual agents 24/7/365, while RYNO's own service menu lists call intelligence and CSR coaching (October 5, 2026).
What does More Booked Installs offer?
More Booked Installs is a one-person consultancy run by Gabe Meierotto, serving US HVAC companies only: residential service and repair shops, replacement-focused companies, residential and commercial contractors, and multi-location operators.
The full record is on the fact sheet; the three services:
- CRO: one controlled test a month on the spot that leaks the most booked calls and install estimates.
- Local SEO: service x city pages, Google Business Profile optimization, citation cleanup.
- Managed Meta ads: 8 to 12 fresh static image ads a month, landing pages built for them, one landing-page test a month.
Not offered at any price: Google Ads or Local Services Ads management, website builds, social posting, per-lead pricing, CSR training, call handling, guarantees.
So the overlap with RYNO is local SEO and Meta ads.
What does each company cost?
More Booked Installs publishes every price on its pricing page: $2,500 a month for CRO, $2,500 for local SEO, $5,000 for both (6-month minimums), and managed Meta ads at $3,000 a month plus a one-time $2,500 setup (3-month minimum).
You pay the ad spend directly to Meta, with a $3,000 a month minimum, never marked up and never a percentage of it.
RYNO publishes no prices on rynoss.com, and Blue Corona's HVAC page says "we don't offer cookie-cutter HVAC marketing packages. Every investment is tailored to your goals" (October 5, 2026).
The only printed numbers are old: a Blue Corona FAQ last modified August 23, 2024, put audits at $2,500 to $3,500 and ongoing SEO at $1,500 to $20,000+ a month (October 5, 2026).
Treat those as pre-merger history, not current rates, and get RYNO's fee, setup, ad-spend handling and term in writing.
What contract and cancellation terms does each require?
More Booked Installs runs CRO and local SEO on 6-month minimums and Meta ads on a 3-month minimum, then month to month.
Cancel by email with 30 days' notice: no fee, and the final month's work and report are delivered as usual.
RYNO publishes no contract length for marketing services: its terms cite a "Master Services Agreement and applicable Statement of Work," and its own HVAC page tells owners to ask "Am I locked into a long-term contract? (e.g. 6 or 12 months)" without answering (October 5, 2026).
The only terms RYNO publishes are for coaching: onsite carries a 12-month minimum with 30 days' written notice, video or classroom has none (October 5, 2026).
Minimums are commitments on both sides.
Who owns the accounts and the data?
RYNO's homepage FAQ says "At RYNO, you own 100% of every asset we create for you," with the website, its code, content and imagery named as yours (October 5, 2026).
The PPC terms are narrower: they designate "RYNO as Client's agent" and let RYNO allocate spend "at RYNO's discretion," stating no ad-account ownership, so ask where the account, pixel and data will live (October 5, 2026).
More Booked Installs works inside accounts the HVAC company owns from day one: Meta ad account, pixel and audiences in the company's Business Manager; website, domain, Google Business Profile and analytics in the company's name; landing pages, ads, test results and reports kept when it ends.
What results does each publish?
RYNO's homepage case studies are self-reported: American Vintage Home at "$2.5M Revenue & 77:1 ROI" in eight months, Hometown Plumbing with qualified leads up 72% year over year, and Black-Haak with traffic up more than 200% and cost-per-lead down more than 70% (October 5, 2026).
More Booked Installs has no HVAC client results to publish: it was founded in 2026, and its results page says "There are no client results in this niche yet."
On this point the gap favors RYNO Strategic Solutions, plainly.
What it publishes instead is Gabe Meierotto's own record: Director of CRO at LaserAway from 2018 to 2023, sitewide conversion 3% to 11%, 210x ROI on the testing program, his results from a former in-house role, never an HVAC client result.
Neither company guarantees outcomes: RYNO's HVAC page says "No, RYNO does not guarantee digital marketing results," and More Booked Installs won't promise results either.
No star ratings or review scores appear on this page for either company: judge both on the checkable facts and your own written quotes.
Should you pick RYNO Strategic Solutions or More Booked Installs?
Pick RYNO Strategic Solutions if
- You want Google Ads, Microsoft Ads or Local Services Ads managed
- You need a new website, or one vendor covering SEO, paid social and CTV ads
- You want calls answered: Blue Corona's site still advertises Lead Capture Live, 24/7/365
- You want CSR coaching and ServiceTitan-integrated reporting (RYNOtrax)
- You are a multi-location or private-equity-backed group wanting a 300-plus-person vendor with HVAC case studies
- You match who it says it serves: residential contractors in the US and Canada, no revenue minimum
Pick More Booked Installs if
- Your website gets visitors but not enough booked calls and install estimates
- You want map-pack ranking: service x city pages, Google Business Profile, citations
- You want Meta ads on a flat fee, with landing pages built and tested for you
- You want every price and term published before you talk to anyone
- You want the ad account, website and Google Business Profile in your own name from day one
- You'd rather have one senior person doing the work than a large team
Multi-location operators fit either column; the playbook is in multi-location HVAC marketing.
Searching Blue Corona by name reaches the same company: it merged with RYNO and runs under the RYNO brand.
For Blue Corona against another rival, Scorpion vs Blue Corona compares prices, terms and ownership, and the Scorpion alternatives list covers eleven more.
Questions to ask either company before signing
Whichever you shortlist, put these in the quote, because they rarely appear on the sales page.
- The monthly fee, any setup fee, and what it covers
- The minimum term, renewal rule, notice period and cancellation cost
- Which ad accounts, pixels and analytics sit in my name, and who holds admin
- What the monthly report shows in booked calls and install estimates, not traffic
- Which case studies resemble my company, and can any be verified
- Where my ad spend goes, and whether any fee is a percentage of it
Ask both companies every question on that list, including us.
If the gap is conversion, map-pack visibility or Meta ads, get a free audit: a prioritized plan arrives within 3 business days, no call required.
If the gap is Google Ads, LSAs, a website or the phones, pick RYNO or another full-service company from the comparisons on this site.
Frequently asked questions
Which is cheaper, More Booked Installs or RYNO Strategic Solutions?
Only one of them answers that from its website. More Booked Installs publishes every rate: $2,500 a month for CRO or local SEO, $5,000 for both, and $3,000 a month plus a $2,500 setup for Meta ads. RYNO publishes no prices on rynoss.com, and the only printed figures are Blue Corona's pre-merger FAQ numbers from August 2024, so get a written quote before comparing.
Does RYNO Strategic Solutions lock you into a long-term contract?
RYNO publishes no contract length for its marketing services: its terms say services run under a Master Services Agreement and an applicable Statement of Work. Its own HVAC page tells owners to ask "Am I locked into a long-term contract? (e.g. 6 or 12 months)" without answering it (October 5, 2026). The only terms it publishes are for coaching: onsite coaching carries a 12-month minimum, video or classroom training has none.
Which company should I pick if I need Google Ads or Local Services Ads managed?
RYNO Strategic Solutions. Its paid media page names Google Ads and Microsoft Ads, and its Local Services Ads page says it manages verification requirements and budget recommendations for you. More Booked Installs doesn't manage either one at any price.
Who owns the ad account and the website with each company?
RYNO's homepage FAQ says you own 100% of every asset it creates, website included, and its PPC terms make RYNO your agent without stating ad-account ownership, so ask that one directly. With More Booked Installs, the HVAC company owns its Meta ad account, pixel, audiences, website, domain, Google Business Profile and analytics from day one, and keeps everything built during the engagement.
Does More Booked Installs have HVAC case studies like RYNO's?
No. More Booked Installs was founded in 2026 and has no HVAC client results to publish yet, and on this point the gap favors RYNO, which publishes self-reported case studies such as American Vintage Home at $2.5M revenue and 77:1 ROI in eight months. What More Booked Installs publishes instead is founder Gabe Meierotto's own record as Director of CRO at LaserAway from 2018 to 2023, never framed as an HVAC result.
Is RYNO only for large HVAC companies?
Its form's revenue options run from "Less than $1 Million" to "$20+ Million" with no stated minimum, and its FAQ says "We partner with residential contractors in the United States and Canada" (October 5, 2026). So nothing published excludes a smaller shop; what it publishes about pricing and terms just isn't much for anyone to judge before a sales call.