Scorpion vs Blue Corona comes down to three things an HVAC owner can check: published prices, contract terms, and what happens to your website when you leave.
Both companies market to HVAC contractors nationally, Scorpion from Lehi, Utah (September 30, 2026), and Blue Corona from Gaithersburg, Maryland, under the RYNO Strategic Solutions brand since the October 1, 2024 merger (October 1, 2026).
Neither is HVAC-only, and both are bigger than a one-person consultancy, which is why this head-to-head sits inside the full comparison of the best HVAC marketing companies.
How this comparison was built
The two companies on this page are the ones Google surfaces for the Scorpion-vs-Blue-Corona search, each checked on its own website: scorpion.co and bluecorona.com or rynoss.com, read on September 30 and October 1, 2026.
No review scores or roundup rankings appear here, because the published roundups of HVAC agencies are written by companies that rank themselves first.
"Not published" is a finding here, not a criticism: the pages read list no figure for that item.
Scorpion HVAC marketing: what the company publishes
Scorpion's HVAC pages name a bundle called RevenueMAX: websites, SEO (Ranking AI), advertising (Advertising AI), Local Services Ads, reputation management, AI chat and voice intake, lead scoring and video, with social advertising across Facebook, Instagram and YouTube (October 1, 2026).
The experience claims are Scorpion's own: 20+ years and thousands of home services clients served, plus a client quote saying Hembree Heating & Air has grown by over 3x since its Scorpion partnership began (October 1, 2026).
On price, Scorpion publishes nothing: "The investment you decide to make with Scorpion depends on your business goals," per its FAQ (October 1, 2026).
The contract answer is split: Scorpion "typically requires a 12-month contract" for its marketing technology and services like SEO, while digital advertising such as Google Ads, LSAs and Meta involves "month-to-month terms" (October 1, 2026).
On ownership, the same FAQ says you own your website after the contract is complete, that domains, content and imagery are yours, and that you receive the site's static files, design assets and content when you leave (October 1, 2026).
It also says you will need another vendor to rebuild the site on a CMS of your choosing, because the underlying system is not yours, like WordPress (October 1, 2026).
Accounts handed back after a fulfilled contract include Google Analytics/GA4, Local Services Ads, social media accounts and website content (October 1, 2026).
Website launches typically run four to 10 weeks, depending on the contract (October 1, 2026).
Blue Corona HVAC marketing, now under the RYNO brand
Blue Corona and RYNO Strategic Solutions announced a merger effective October 1, 2024, and the combined company goes to market under the RYNO brand (October 1, 2026).
RYNO is a wholly owned subsidiary of EverService Holdings, LLC, a portfolio company of Sunstone Partners; RYNO traces its own history to 2008, founded as Brickyard Marketing (October 1, 2026).
Both names are still live: rynoss.com carries a page headed "Formerly Blue Corona," and bluecorona.com runs behind a site-wide merger banner (October 1, 2026).
The HVAC service list: websites, SEO, local SEO, pay-per-click on Google Ads and Microsoft, Local Services Ads, display and remarketing, email, organic and paid social, OTT, TV, radio, billboards, chat, CSR training and lead recovery, with RYNO adding call tracking (RYNOtrax), TRAXION CSR coaching and integrations it says cover ServiceTitan and more than 30 marketing platforms (October 1, 2026).
The only published prices sit in a Blue Corona FAQ last modified in August 2024, before the merger: website audits typically run $2,500 to $3,500, and ongoing SEO ranges from $1,500 a month on the low end to $20,000 or more per month on the high end (October 1, 2026).
Treat those as history rather than current rates: no price is published for PPC, websites or other services, and no contract term is published (October 1, 2026).
On ownership, Blue Corona's homepage is the most direct: "You own your website outright. The design, code, content, login credentials (you name it). Not us." (September 30, 2026).
Blue Corona vs Scorpion, side by side
Here is the same comparison as a table, with More Booked Installs as the third row.
| Scorpion | Blue Corona (RYNO) | More Booked Installs | |
|---|---|---|---|
| Services published for HVAC | Websites, SEO, ads (Google, Microsoft, Meta), LSAs, reputation, AI chat and voice intake, lead scoring, video | Websites, SEO, local SEO, Google and Microsoft PPC, LSAs, display, email, social, OTT, TV, radio, chat, CSR training, lead recovery, call tracking | CRO, local SEO, managed Meta ads |
| Published pricing | None | SEO $1,500 to $20,000+/mo and audits $2,500 to $3,500, per a Blue Corona FAQ last modified August 2024 | $2,500/mo CRO or local SEO, $5,000/mo for both, $3,000/mo Meta ads plus $2,500 setup |
| Contract terms | 12 months typical for tech and SEO; ads typically month to month | Not published | 6-month minimums on CRO and SEO; 3-month minimum on Meta |
| Website on exit | Owned after the contract; static files handed over; rebuild needed on another CMS | "You own your website outright" | No website builds |
What Scorpion publishes
- No prices: the investment depends on your business goals, in its words
- 12-month contract typical for tech and SEO; digital advertising typically month to month
- Website owned after the contract, static files handed over, rebuild required on a new CMS
- GA4, LSA, social accounts and website content handed back after a fulfilled contract
What Blue Corona / RYNO publishes
- SEO price ranges in an August 2024 FAQ: $1,500 to $20,000+ a month, plus audits at $2,500 to $3,500
- No published prices for PPC, websites or other services, and no published contract term
- "You own your website outright," per its homepage
- A free SEO analysis as the sales entry point
- CSR training and call tracking in the service list
The three differences that decide it
Price transparency is the sharpest difference: Blue Corona has printed SEO numbers, dated August 2024, while Scorpion publishes no figures to benchmark a quote against.
Contract terms run the other way: Scorpion states its 12-month typical term and its month-to-month ad terms in writing, while Blue Corona's pages publish no term to hold a proposal against.
The exit is the third: both say you keep the website, but Scorpion's ownership starts after the contract completes and requires a rebuild on another CMS, while Blue Corona's claim has no published condition attached.
Multi-location, franchise and private-equity groups
Both companies court larger groups: Scorpion's multi-location page says "Private equity groups need a platform that drives real attribution, real ROI, and real scale," and Blue Corona says "We support both independent and private equity owned contractors" (October 1, 2026).
RYNO adds rollup reporting with per-location views, and Blue Corona's franchise page says its franchise marketing services "handle it all" (October 1, 2026).
More Booked Installs serves multi-location operators too, so read both as options a group can shortlist rather than a ranking.
For what a full engagement should include, see what an HVAC marketing agency should do for you.
What to get in writing before you sign either
Whichever you shortlist, the answers that decide the outcome rarely appear on the sales page, so put them in the quote.
- The monthly price, and exactly which services it covers
- The contract length, the renewal terms, and what cancellation costs
- Who owns the website files, and what you receive if you leave
- Who owns the ad accounts, call tracking and analytics data
- What the monthly report shows, in booked calls and install estimates, not just traffic
- Which pitch numbers are the agency's own claims versus independently verifiable ones
Where More Booked Installs fits
More Booked Installs wrote this page and is the third option on it: a one-person consultancy for US HVAC companies, not a full-service agency.
The offer is CRO at $2,500 a month, local SEO at $2,500 a month, or both together at $5,000 a month, each on a 6-month minimum, plus managed Meta ads at $3,000 a month flat with a $2,500 one-time setup on a 3-month minimum, with ad spend paid directly to Meta and never marked up.
The record behind it belongs to Gabe Meierotto personally: as Director of CRO at LaserAway from 2018 to 2023, he grew sitewide conversion from 3% to 11% with a 210x ROI on the testing program, and there are no HVAC client results to publish yet.
If you want Google Ads or Local Services Ads managed, a website build, call handling or a full-service team, either company above fits that better: More Booked Installs does none of those at any price.
If the website already gets visitors but not enough booked calls and install estimates, that is the gap CRO closes, and a free audit gets you a prioritized plan within 3 business days, no call required.
For a wider field, the Scorpion alternatives comparison lines up twelve companies on the same published terms.
Frequently asked questions
Did Blue Corona merge with RYNO?
Yes: the companies announced a merger effective October 1, 2024, and the combined company goes to market under the RYNO Strategic Solutions brand. RYNO is a wholly owned subsidiary of EverService Holdings, LLC, a portfolio company of Sunstone Partners.
Which is cheaper, Scorpion or Blue Corona?
Neither publishes a current full price list: a Blue Corona FAQ last modified in August 2024 listed SEO from $1,500 to $20,000+ a month and audits of $2,500 to $3,500, while Scorpion's FAQ says the investment depends on your business goals. Get both quotes in writing before you compare.
What happens to my website if I leave Scorpion or Blue Corona?
Blue Corona's homepage says you own your website outright, including design, code, content and login credentials. Scorpion's FAQ says you own it after the contract is complete and receive its static files, design assets and content, then need another vendor to rebuild it on a CMS of your choosing.
Which is better for a multi-location HVAC company?
Both court larger groups: Scorpion's multi-location pages pitch private equity groups directly, and Blue Corona says it supports both independent and private equity owned contractors. Neither statement is a performance result, so make both pitch against your rollout plan.
Does More Booked Installs replace either company?
No: it covers CRO, local SEO and managed Meta ads only, with no Google Ads, Local Services Ads, website builds or call handling. It fits the shop whose website gets traffic but not enough booked calls, and the free audit shows whether that is you.