More Booked Installs vs Hook Agency is the cleanest head-to-head in HVAC marketing, because both companies publish their prices and both list Meta ads at $3,000 a month.
Hook is a Minneapolis agency started by Tim Brown; More Booked Installs is a one-person consultancy for US HVAC companies.
For a wider field, the Hook Agency alternatives comparison lines up eight more options.
More Booked Installs vs Hook Agency at a glance
As of October 2026, checked on each company's own website; nothing here was independently audited.
| More Booked Installs | Hook Agency | |
|---|---|---|
| Model | One-person consultancy, HVAC only | Home-services agency, Minneapolis |
| Services | CRO, local SEO, managed Meta ads | Local SEO, AEO, PPC, Meta ads, websites |
| Google Ads / LSA | Not offered | PPC from $2,000 a month, scaling with spend |
| Meta ads | $3,000 a month flat plus $2,500 setup; 8–12 static image ads, no video | From $3,000 a month; creative from a shoot every 60 days |
| Websites | Not offered | $12,000 or $24,000, split into 12 payments; complex sites up to $50,000 |
| Published pricing | Yes, every service | Yes; SEO, PPC and Meta as starting prices, websites as totals |
| Contract terms | 6-month minimum (CRO, SEO), 3-month minimum (ads) | 12-month SEO contracts, then month to month; no term published for ads |
| Cancellation | 30 days' email notice, no fee, after the minimum | Month to month after the SEO term; nothing published for ads |
| Account ownership | Company owns the ad account, site, Google Business Profile and everything built | "You own your website 100%"; on ads, "you own your account" |
| Team | One person, the founder | 28 to 30+ by its own pages (self-reported) |
| HVAC focus | US HVAC companies only | Home services including HVAC, aimed at $2M/$3M+ contractors |
What does each company offer?
Hook's service list, from its pricing page (October 2026):
- Local SEO at $2,800 a month, marked as a starting price for SEO only; AEO at $4,000, or $2,000 added to an SEO package.
- PPC at $2,000 a month starting, defined as Google Ads and Local Service Ads, with a fee that scales with scope and ad spend.
- Meta ads from $3,000 a month, "built with your brand, footage, and offers."
- Websites at $12,000 or $24,000, split into 12 payments, complex sites up to $50,000.
Its Meta page adds a shoot every 60 days (about two hours of the client's time), which More Booked Installs doesn't offer, and full ownership of the raw footage and finished creative (October 2026).
One place Hook's pages disagree: that pricing page sells Meta ads, while an older homepage FAQ still says "We don't do social media marketing, social media ads, or video marketing" (October 2026).
The old line is gone from the pricing page, so read the current price list as the offer.
More Booked Installs sells three things, and nothing else:
- CRO at $2,500 a month: one controlled test a month, run long enough to trust the result, on the spot leaking the most booked calls and install estimates.
- Local SEO at $2,500 a month: service and city pages, Google Business Profile work, citations, a plain-English monthly report.
- Managed Meta ads at $3,000 a month plus a $2,500 setup: 8–12 fresh static image ads a month, landing pages Gabe builds, one landing-page test a month (how the ads work).
The narrowness is deliberate: static image ads only, no video, and no Google Ads, LSAs, website builds, call handling or CSR training at any price.
What does each cost?
Both publish prices, so the monthly math is doable before a sales call.
| Service | More Booked Installs | Hook Agency |
|---|---|---|
| CRO | $2,500 a month | Not published |
| Local SEO | $2,500 a month | $2,800 a month starting; AEO $4,000, or $2,000 with SEO |
| Google Ads / LSA | Not offered | $2,000 a month starting, scaling with ad spend |
| Meta ads | $3,000 a month flat, plus $2,500 setup | From $3,000 a month |
| Websites | Not offered | $12,000 or $24,000, split into 12 payments; complex sites up to $50,000 |
| Ad spend | You pay Meta directly, $3,000 a month minimum, never marked up | "Your credit card is connected to the spend" |
Hook marks its SEO, PPC and Meta prices as starting prices, and its pricing page says the PPC fee "goes up as you spend more on ads, and there's more to manage" (October 2026).
All More Booked Installs rates and minimums are on the pricing page.
What contract does each require?
Hook's FAQ states a term for SEO only: "Our home services SEO contracts start out as 12-month contracts, and go month-to-month from there," and adds "We're probably not the best choice if you aren't willing to work with us for a year or longer" (October 2026).
No term is published for PPC or Meta ads alone, so get it in writing if ads are what you want.
More Booked Installs runs 6-month minimums on CRO and local SEO, 3 months on managed Meta ads.
After the minimum, everything continues month to month: cancel by email with 30 days' notice, no cancellation fee, final month's work and report delivered as usual.
Neither side publishes a results or money-back guarantee (October 2026).
Who owns the accounts and data?
Hook states ownership in two lines on its pricing page: "You own your website 100%" and, on ads, "you own your account, and your credit card is connected to the spend" (October 2026).
More Booked Installs works inside accounts you already own, as the fact sheet spells out.
The Meta ad account, pixel and audiences sit in the company's own Business Manager; the website, domain, Google Business Profile and analytics stay in the company's name; and the landing pages, ads, test results and reports are the company's to keep.
What results does each publish?
This is where the honest answer favours Hook Agency.
Hook's case studies page reports "$240M+ Revenue Driven" and "200+ Contractors Served", naming HVAC work including 173 leads for Lorenz Plumbing & HVAC, 743 qualified leads for Genz-Ryan, and Pro Shine's leads going from weekly to daily (self-reported, October 2026).
Its Meta ads page publishes targets of "sub-$200 cost per lead, sub-$400 cost per qualified lead" (self-reported): a goal, not an audited result.
More Booked Installs has no HVAC client results to publish; it launched in 2026, and its results page says "There are no client results in this niche yet."
Its published proof is the founder's record, attributed to Gabe Meierotto personally, never to an HVAC result: as LaserAway's Director of CRO from 2018 to 2023, he took sitewide conversion from 3% to 11% across 2,600+ tested variations, with 210x ROI on the testing program.
Neither company's past numbers predict yours, and More Booked Installs doesn't promise or guarantee results.
Pick Hook Agency or More Booked Installs?
Pick Hook Agency if
- You want Google Ads or Local Services Ads managed, which More Booked Installs doesn't do.
- You need a new website, not just a better-converting one.
- You want Meta creative from a shoot every 60 days, a 30-plus-person team, and named HVAC case studies.
- Your company does $2M or $3M+, and a 12-month SEO commitment is acceptable.
Pick More Booked Installs if
- Your website gets visitors but not enough booked calls and install estimates.
- You want the map pack worked: service and city pages, Google Business Profile, citations.
- You want static-image Meta ads with landing pages built and one landing-page test a month.
- You want published prices and terms, 6- or 3-month minimums, then month to month.
On revenue fit, Hook's pages differ: the homepage says $3M to $15M, the HVAC page says growth-mode contractors over 3M+, the PPC and LSA pages say over 2M+, and the quote form lists "Under $1M" as "Not a Fit at This Time" (October 2026).
Ask which threshold applies before you invest time in a proposal.
More Booked Installs publishes no revenue threshold; the fit test is whether your site gets traffic worth converting, and the ads service carries a $3,000-a-month spend minimum.
If neither shape fits: best HVAC marketing companies for the full field, best HVAC SEO companies for the SEO specialists, best HVAC lead generation companies for per-lead sellers.
Questions to ask either company
- What exactly is in the monthly fee, and what gets billed separately?
- What is the minimum term, the renewal rule, the notice period, and the cost of leaving early?
- Is the ad account, the website and the Google Business Profile in my name from day one?
- What does the monthly report show: booked calls and install estimates, or traffic and impressions?
- Which published numbers are client results, and which are targets or self-reported claims?
Ask both companies every question on that list, including us.
Where More Booked Installs fits
The offer: CRO or local SEO at $2,500 a month, both at $5,000, each on a 6-month minimum; managed Meta ads at $3,000 flat with a $2,500 setup on 3 months, spend paid directly to Meta.
If the website already gets visitors but not enough booked calls and install estimates, start with a free audit: a prioritized plan arrives within 3 business days, no call required.
Frequently asked questions
Is More Booked Installs cheaper than Hook Agency?
They overlap at $3,000 a month for Meta ads: Hook's figure is marked as a starting price, while More Booked Installs' is flat plus a one-time $2,500 setup. Hook's local SEO starts at $2,800 a month and its websites run $12,000 or $24,000, up to $50,000 for complex sites; More Booked Installs doesn't build websites, so most of Hook's price list has no equivalent here to compare against.
Which company commits you longer?
Hook's FAQ says its home services SEO contracts start as 12-month agreements and go month to month from there, with no separate term published for PPC or Meta ads (October 2026). More Booked Installs runs 6-month minimums on CRO and local SEO and 3 months on ads, then month to month with 30 days' email notice and no cancellation fee.
Does Hook Agency have HVAC case studies?
Yes, self-reported on its own site: its case studies page claims $240M+ revenue driven and 200+ contractors served, with HVAC stories including 173 leads for Lorenz Plumbing & HVAC and 743 qualified leads for Genz-Ryan (October 2026). More Booked Installs launched in 2026 and has no HVAC client results to publish yet, so on published proof this gap favours Hook.
How big is Hook Agency compared with More Booked Installs?
Hook's own pages describe a team of 28, a 30-person team and a 30+ person team in different places (self-reported). More Booked Installs is one person, founder Gabe Meierotto, who does the work himself.
Do both companies charge $3,000 a month for Meta ads?
Both list Meta ads at $3,000 a month. Hook's is a starting price and its service includes a professional shoot every 60 days; More Booked Installs' is a flat fee plus $2,500 setup for 8 to 12 static image ads a month with landing pages and one landing-page test. On both, you pay the ad spend yourself: Hook connects your credit card to the spend, and More Booked Installs has you pay Meta directly with a $3,000 a month spend minimum.
What revenue does my HVAC company need for Hook Agency?
Its pages differ: the homepage says its services are tailored to businesses generating $3M to $15M in revenue, the HVAC page says it is usually the best fit for growth-mode contractors over 3M+, its PPC and LSA pages say over 2M+, and its quote form lists Under $1M as not a fit at this time (October 2026). More Booked Installs publishes no revenue threshold; the fit question is whether your site already gets traffic worth converting.