More Booked Installs vs Footbridge Media: which one fits your HVAC company?

More Booked Installs vs Footbridge Media pits a $249-a-month all-trades subscription that includes a website against an HVAC-only consultancy that turns existing traffic into more booked calls and install estimates.

This head-to-head sits inside the full comparison of the best HVAC marketing companies, and every Footbridge Media fact below was checked on the company's own website on October 5, 2026.

More Booked Installs vs Footbridge Media at a glance

As of October 2026, checked on each company's own website.

What do More Booked Installs and Footbridge Media each offer?

Footbridge Media's core Contractor Marketing Program is $249 a month with the website included at no cost, per its homepage (October 2026).

The program list: a custom website with unlimited pages, SEO, AEO and GEO, content, citations and backlinks, Google Business Profile management, a CRM (the Footbridge Dashboard), review management through Birdeye, citation optimization through Synup, online booking, payments, a dedicated marketing consultant and an annual plan.

More Booked Installs sells three services, only to US HVAC companies: service and repair shops, replacement-focused companies, residential and commercial contractors, and multi-location operators.

• CRO: one controlled test a month, run long enough to trust the result, on the spot that leaks the most booked calls and install estimates.
• Local SEO: service x city pages, Google Business Profile optimization, citation cleanup, a plain-English monthly report.
• Managed Meta ads: 8–12 fresh static image ads a month, landing pages Gabe builds, one landing-page A/B test a month.

Nothing else: no Google Ads or Local Services Ads management (Gabe runs Meta ads and doesn't manage Google Ads), no website builds, no social posting, no call handling, no per-lead pricing.

Need a website instead? What goes into an HVAC website design covers the basics.

What do More Booked Installs and Footbridge Media each cost?

Footbridge Media's published prices, from its own pages (October 2026):

• Core Contractor Marketing Program: $249 a month, website included
• Google Ads management: $149 first month, $249 after, plus ad spend paid separately; minimum budget recommendations start at $775 a month; no setup fees
• Local Services Ads: a one-time $499 setup if you don't already have a Google Verified LSA account; no monthly management price shown
• Organic social: $199 a month, or $249 after a $49 first month, three posts a week, "a focus on marketing & awareness instead of lead generation" in its own words
• Facebook Ads: no management price published; its FAQ says "In general, a $500 ad budget is a good place to start"

Every More Booked Installs price is on the pricing page: $2,500 a month for CRO, $2,500 a month for local SEO, $5,000 a month for both, and $3,000 a month plus a $2,500 one-time setup for managed Meta ads, with ad spend paid by you directly to Meta, minimum $3,000 a month, never marked up.

The commitments differ: six months of CRO here is $15,000, while Footbridge Media runs month to month with a refund window.

The honest comparison is what a booked install is worth to your company, because $249 and $2,500 are not buying the same work.

See what HVAC marketing costs for the range at each level.

What contract and cancellation terms does each company set?

Footbridge Media's marketing pages lead with flexibility: "No long-term contracts here. We work month-to-month," and its HVAC page adds "90-Day Money-Back Guarantee • No Contracts • No Build Fees."

Its guarantees page puts the refund in writing: if within 90 days you aren't "completely head-over-heels and thrilled with our program, you can simply call us and cancel and get a full refund of your purchase price."

Its terms, effective June 18, 2026, are the stricter read: either party may terminate with written notice, you must pay for all work completed to date, and unless otherwise stated, all fees are non-refundable once work has commenced.

More Booked Installs runs CRO and local SEO on 6-month minimums and Meta ads on 3 months, then month to month.

To leave, email hello@morebookedinstalls.com with 30 days' notice: no cancellation fee, and the final month's work and report are delivered as usual.

Neither asks for a 12-month commitment, but only Footbridge Media offers a money-back guarantee: More Booked Installs offers none, because no one can honestly guarantee a result.

Who owns the accounts and the data?

Footbridge Media's terms say you own the website "provided it has been more than 90 days since signing up for the Service," with a zip of all files on request after cancelling.

Its homepage FAQ answers the same question differently: "Does Footbridge Media own my website if I cancel?" gets "Nope... we'll help you take your site with you," with no 90-day condition mentioned.

Both versions are quoted as published, so ask which applies before you sign.

Its FAQ also says departing clients get HTML files, and that subscription parts, "our Review Management System, the Footbridge Dashboard, web forms, CMS, web hosting, and more," no longer function without an active subscription.

Two points are unambiguous: Google Analytics and Search Console are "set up under your business. They're yours to keep," while "Footbridge Media will create a new Google Ads account for your campaign and retains ownership of the Google Ads account."

With More Booked Installs, you own the accounts from day one, as the fact sheet records: Meta ad account, pixel and audiences sit in your own Business Manager, website, domain, Google Business Profile and analytics stay in your name, and landing pages, ads, test results and reports are yours to keep.

What results does each company publish?

Footbridge Media publishes proof this consultancy cannot match yet.

It says it is "Trusted By Over 2000 Contractors" (self-reported) and publishes two HVAC case studies: Texas Air Doctors of Fort Worth, with Footbridge since 2013, and 32 Below Inc, since August 2020, neither story with numbers.

More Booked Installs was founded in 2026 and has no HVAC clients, so it publishes no case studies, testimonials or client results, and this page says plainly that the gap favours Footbridge Media.

What it publishes instead is Gabe Meierotto's own record: as Director of CRO at LaserAway from 2018 to 2023, he grew sitewide conversion from 3% to 11% with a 210x ROI on the testing program, and his click-to-call tests at Sourcely before that saw conversion rise by up to 50% in some cases.

Those are his results in earlier in-house roles, not HVAC client results.

Footbridge Media reviews: what to weigh instead of star ratings

No ratings appear here: the published roundups of HVAC agencies are written by companies that rank themselves first, including this one.

Weigh the published price, the 90-day guarantee, the ownership terms and the trade list instead.

Should you pick Footbridge Media or More Booked Installs?

Pick Footbridge Media if:

• You need a new website, or would rather not own and host one
• You want Google Ads or Local Services Ads managed, which More Booked Installs does not offer
• You want the $249 price, published HVAC case studies, and a 90-day money-back guarantee
• You want a team and a dedicated consultant rather than one person
• You work in more than one trade: Footbridge serves 15 contractor types, this consultancy is HVAC only

Pick More Booked Installs if:

• You have a website and traffic, and too little of it calls or books
• You want the map pack worked: service x city pages, Google Business Profile, citations
• You want Meta ads with landing pages built, spend paid straight to Meta and never marked up
• You want every account and pixel in your own Business Manager from day one
• You can commit to a 6-month minimum (3 for ads) without a guarantee

Some shops could use both: Footbridge Media builds and hosts the site, More Booked Installs converts the traffic.

Start with a free audit: a prioritized plan within 3 business days, no call required, yours to keep either way.

Questions to ask either company before you sign

Whichever one you shortlist, get these answers in writing first.

How to choose an HVAC marketing agency goes deeper on the process, and the best HVAC SEO companies comparison covers SEO-first shops if rankings are the main gap.

Frequently asked questions